"Learn How to Scale Your Google Ads Performance with a Solid Test & Learn Process"

Learn how SEA Experts structure and optimize their Google Ads account to deliver the highest performances.

Sprint by Thomas Mouflard

Language: English


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What is this sprint about?

Learn how to build a strong Test & Learn process on your Google Ads account.

You will learn how to scale a Google Ads account, how to structure your campaigns and ad groups in the most effective way.

You will discover how smart bidding strategies work from an algorithm point of view, and how to use them efficiently to skyrocket your SEA performances.



At the end of this sprint, you’ll know how to:

  • Scale a Google Ads Account
  • Apply a Test & Learn Process
  • Drive Maximum Impact on Google Ads

Is it for me?


You have a basic understanding of SEA and you have a Google Ads account to work on.

Who is it for?

For Entrepreneurs, Traffic Managers and Freelancers willing to deepen their skills on Google Ads.

Detailed Program

What’s on the Menu?

You’ll learn how to efficiently structure and launch your Google Ads campaign in a way that will help you to quickly scale your account.

Your assignment for the next day will consist in doing the market research for your SEA strategy and to structure your Google Ads campaigns based on this research.

The conference call on Day 1 will happen at:

10 a.m – 11 a.m (Central European Standard Time).

The assignment will require approx. 3 hours of individual work.

In this phase, you’ll learn how to prepare your test & learn process with a strong data analysis dashboard.

I will explain you how to approach the test & learn process, what are the main KPIs you have to check, and how to structure this process with the right decision tools.

The conference call on Day 2 will happen at:

10 a.m – 11 a.m (Central European Standard Time).

The assignment will require approx. 2 hours of individual work.

Now that your Test & Learn Process is prepared, you’ll learn how to apply this process to scale your Google Ads account and drive maximum impact.

I will explain you how to analyze your results efficiently, iterate and how to optimize your campaigns in the most efficient way possible.

The conference call on Day 3 will happen at:

10 a.m – 11 a.m (Central European Standard Time).

The assignment will require approx. 2 hours of individual work.

I’ll give you the key to know when and how to use smart bidding to your account, and start scaling your account accordingly. 💥

The conference call on Day 4 will happen at:

10 a.m – 11 a.m (Central European Standard Time).

The assignment will require approx. 1 hour of individual work.

On this conference call, I will explain how each smart bidding strategy works (Max Conv, Target CPA, ROAS) and when is the optimal situation to use each of them, and when not to use them.

The conference call on Day 5 will happen at:

10 a.m – 11 a.m (Central European Standard Time)

No individual work required this day.

Your reviews


Your coach

Thomas Mouflard

Thomas Mouflard

Hello! I'm Thomas and I'll be your coach for this sprint.

After having lived inspiring experiences by the side of great entrepreneurs, I decided to specialize in Web Analytics and Digital Marketing (Google Analytics, GTM, SEM, SEA) as a freelancer.

I created WebmarketSchool in 2017, whose goal is to help companies improve their data collection and SEA strategy so that they can take better data-driven decisions and enhance their performances.

I can't wait to help you gain an advanced knowledge of Google Ads and boost your business!

Thomas (CEO @Webmarketschool)


"Entirely satisfied with the training given by Thomas on Google Ads!" Olivier - WEBDIA

"Excellent sense of pedagogy, listening and orientation. Thomas adapts to your level and helps you progress towards your goals. Very good experience both in understanding my Adwords and Facebook account, its configuration and the definition of objectives. I recommend it." Abdel - BRIGHT

"I called on Thomas to perform an audit on our Adwords accounts and to have strategic recommendations to deploy as quickly as possible on our campaigns. Thomas is very professional and presents his ideas very clearly. We now have a solid base on which to build our strategy." Yoan - NUOO

More about your coach:

Book your Sprint:

Important: A sprint requires your online presence for a 30-min conference call everyday for 5 days. Please make sure you’ll be available throughout these 5 days at the specified time.

April 1st, 2020 to April 5th, 2020.